AiFL_CTE4813 Fashion Entrepreneurship  

This guide was created to help you find information for your assignment for CTE4813: Fashion Entrepreneurship. There are several tutorials throughout each tab to show you exactly how to retrieve the appropriate information for your assignment. 

The Trends Tab will help you get information about current and innovative marketing practices. It will also help you learn about the industry in general.

The Statistics Tab will show you the eResources that give you your industry's growth rate, sales, and profitability.

The Competitive Review Tab will show you how to find your company's top competitors and information about them.

The Demographics Tab will list books in the reference and reserve collections in the library. These books will give you demographic information on your target audience including household income, average spending, age, race, etc. 

Finally, the Bibliography Tab will show you how to properly cite your sources.