Reference Books
Off Campus Access
Off campus? Login to MyAiCampus and click Library along the top to access the Art Institute Library Portal.
Consumer Spending Websites
Spending Consumption trends based on census data.
- Consumer Expenditure Survey
- Purchasing Power Profiles - The University of Wisconsin-Milwaukee Employment and Training Institute provides comparison data on purchasing power, business activity, and workforce density for all census tracts, residential ZIP codes, and the 100 largest metro areas in the U.S.
- American Time Use Survey - US Government survey of time spent working, caring for children etc
Market Research Databases
MarketResearch.com Academic offers market research reports from leading sources. Reports include both current and historical information on many markets and industries, Industry Interviews, Competitive Analysis, Market Trends, Product Innovations, Buyer Behavior, and Market Share.
Snapshot Series a unique source for market research data, offering worldwide market data for a broad range of industries and regions.
Demographics
2010 statistics now available!
The new American FactFinder - your source for population, housing, economic, and geographic data. This new interface provides data from the 2010 Census and offers more searching features.
Census 2010 Population Finder - quickly find basic population statistics by county. To narrow your search to a county - select the state, click Areas Within, click on Counties / Municipios and choose the county you want to view (ex. Charleston County).
US Census Bureau Find demographics on all areas of the country.
Market Segmentation Websites
Market Segmentation Marketers divide and describe market segments
- Nielsen - MyBestSegments - Consumer Segments, Defined and Described
Detailed Customer Segmentation Profiling - ESRI Data - Tapestry Segmentation - Helps you to understand the lifestyles and lifestages of consumers in your markets. Tapestry classifies U.S. residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics. For a broader market view, Tapestry consolidates segments into LifeMode and Urbanization Groups.
Trendspotting Websites
Trendspotting Professional marketers predict the future
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